CAT 2024 Slot 1 — VARC Question 10
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
There is a group in the space community who view the solar system not as an opportunity to expand human potential but as a nature preserve, forever the provenance of an elite group of scientists and their sanitary robotic probes. These planetary protection advocates [call] for avoiding “harmful contamination” of celestial bodies. Under this regime, NASA incurs great expense sterilizing robotic probes in order to prevent the contamination of entirely theoretical biospheres. . . .
Transporting bacteria would matter if Mars were the vital world once imagined by astronomers who mistook optical illusions for canals. Nobody wants to expose Martians to measles, but sadly, robotic exploration reveals a bleak, rusted landscape, lacking oxygen and flooded with radiation ready to sterilize any Earthly microbes. Simple life might exist underground, or down at the bottom of a deep canyon, but it has been very hard to find with robots. . . . The upsides from human exploration and development of Mars clearly outweigh the welfare of purely speculative Martian fungi. . . .
The other likely targets of human exploration, development, and settlement, our moon and the asteroids, exist in a desiccated, radiation-soaked realm of hard vacuum and extreme temperature variations that would kill nearly anything. It’s also important to note that many international competitors will ignore the demands of these protection extremists in any case. For example, China recently sent a terrarium to the moon and germinated a plant seed—with, unsurprisingly, no protest from its own scientific community. In contrast, when it was recently revealed that a researcher had surreptitiously smuggled super-resilient microscopic tardigrades aboard the ill-fated Israeli Beresheet lunar probe, a firestorm was unleashed within the space community. . . .
NASA’s previous human exploration efforts made no serious attempt at sterility, with little notice. As the Mars expert Robert Zubrin noted in the National Review, U.S. lunar landings did not leave the campsites cleaner than they found it. Apollo’s bacteria-infested litter included bags of feces. Forcing NASA’s proposed Mars exploration to do better, scrubbing everything and hauling out all the trash, would destroy NASA’s human exploration budget and encroach on the agency’s other directorates, too. Getting future astronauts off Mars is enough of a challenge, without trying to tote weeks of waste along as well. A reasonable compromise is to continue on the course laid out by the U.S. government and the National Research Council, which proposed a system of zones on Mars, some for science only, some for habitation, and some for resource exploitation. This approach minimizes contamination, maximizes scientific exploration . . .
Mars presents a stark choice of diverging human futures. We can turn inward, pursuing ever more limited futures while we await whichever natural or manmade disaster will eradicate our species and life on Earth. Alternatively, we can choose to propel our biosphere further into the solar system, simultaneously protecting our home planet and providing a backup plan for the only life we know exists in the universe. Are the lives on Earth worth less than some hypothetical microbe lurking under Martian rocks?
In the context of the passage we can infer that to succeed in the liquor industry in China, a marketing firm must consider all of the following factors affecting the Chinese liquor market EXCEPT that
Answer & solution
- A
the government may control the pricing of products.
- B
the competition for winning over the middle class is very stiff.
- C
there are few competitors to meet the demands of high end liquor consumers.
there is money to be made from marketing to the middle class.
Medium
The stem asks which factor a marketing firm need not consider—i.e. the one statement that is false or unsupported about the Chinese liquor market. Three options reflect real market features the passage describes; the EXCEPT is the claim that runs against the passage.
Government may control pricing. True and relevant—the meddlesome government "appears to want prices to remain stable". A real factor to consider; not the answer.
Competition for the middle class is stiff. Supported—"Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets." A real factor; not the answer.
Few competitors for high-end liquor. Supported—the premium market is "still less crowded with prestige brands than advanced economies". A real factor; not the answer.
There is money to be made marketing to the middle class. Contradicted by the passage: the middle-class segment is a graveyard of firms ("corpses… cut-throat battle"), and Moutai succeeded precisely by avoiding it to serve the super-rich. So this is the factor a firm need not bank on—the EXCEPT. Accept.
Option D. The passage shows the middle-class market is brutally competitive and unprofitable for prestige liquor; A, B and C are genuine market factors, so D is the EXCEPT.