CAT 2017 Slot 1 — VARC Question 14
Answer the following question based on the information given below.
This year alone, more than 8,600 stores could close, according to industry estimates, many of them the brand-name anchor outlets that real estate developers once stumbled over themselves to court. Already there have been 5,300 retail closings this year… Sears Holdings—which owns Kmart—said in March that there’s “substantial doubt” it can stay in business altogether, and will close 300 stores this year, So far this year, nine national retail chains have filed for bankruptcy.
Local jobs are major casualty of what analysts are calling, with only a hint of hyperbole, the retail apocalypse. Since 2002, department stores have lost 448,000 jobs, a 25% decline, while the number of store closures this year is on pace to surpass the worst depths of the Great Recession. The growth of online retailers, meanwhile, has failed to offset those losses, with the e-commerce sector adding just 178,000 jobs over the past 15 years. Some of those jobs can be found in massive distribution centers Amazon has opened across the country, often not too far from malls the company helped shutter.
But those are workplaces, not gathering places. The mall is both. And in the 61 years since the first enclosed one opened in suburban Minneapolis, the shopping mall has been where a huge swath of middle-class America went for far more than shopping. It was the home of first jobs and blind dates, the place for family photos and ear piercings, where goths and grandmothers could somehow walk through the same doors and find something they all liked. Sure, the food was lousy for you and the oceans of parking lots encouraged car-heavy development, something now scorned by contemporary planners. But for better or worse, the mall has been America’s public square for the last 60 years.
So what happens when it disappears?
Think of your mall. Or think of the one you went to as a kid. Think of the perfume clouds in the department stores. The fountains splashing below the skylights. The cinnamon wafting from the food court. As far back as ancient Greece, societies have congregated around a central marketplace. In medieval Europe, they were outside cathedrals. For half of the 20th century and almost 20 years into the new one, much of America has found their agora on the terrazzo between Orange Julius and Sbarro, Waldenbooks and the Gap, Sunglass Hut and Hot Topic.
That mall was an ecosystem unto itself, a combination of community and commercialism peddling everything you needed and everything you didn’t: Magic eye posters, wind catchers, air Jordans. …A growing number of Americans, however, don’t see the need to go to nay Macy’s at all. Our digital lives are frictionless and ruthlessly efficient, with retail and romance available at a click. Malls were designed for leisure, abundance, ambling. You parked and planned to spend some time. Today, much of that time has been given over to busier lives and second jobs and apps that let you swipe right instead of haunt the food court. Malls, say Haryard business professor Leonard Schlesinger, “were built for patterns of social interaction that increasingly don’t exist.”
Why does the author say in paragraph 2, ‘the massive distribution centers Amazon has opened across the country, often not too far from malls the company helped shutter’?
Answer & solution
Correct answer: To highlight the irony of the situation.
To highlight the irony of the situation.
- B
To indicate that malls and distribution centres are located in the same area.
- C
To show that Amazon is helping certain brands go online.
- D
To indicated that the shopping habits of the American middle class have changed.
Easy
Read the sentence in context. Paragraph 2 says online retail failed to replace lost retail jobs; the few new jobs sit in Amazon distribution centres “often not too far from malls the company helped shutter.” Amazon both destroys the malls and then sets up shop beside their ruins — ask what rhetorical effect that juxtaposition creates.
To highlight the irony of the situation. — Correct. The very company whose online retail “helped shutter” the malls now opens warehouses right next to them — replacing gathering places with mere workplaces, and not even recovering the lost jobs. That pointed contradiction is irony, which is exactly the author’s intent.
To indicate malls and centres are in the same area. — Incorrect. The geographic nearness is merely the vehicle for the irony, not the author’s purpose. Stating mere location misses why he bothers to mention it.
To show Amazon is helping brands go online. — Incorrect. The sentence is about Amazon’s own distribution centres and the jobs in them, not about Amazon assisting other brands online. This idea is absent from the passage.
To indicate American shopping habits have changed. — Incorrect. Changed habits are discussed elsewhere (digital shopping, paragraph 5), but the proximity of warehouses to dead malls is not offered as evidence of that; here the point is the irony of job loss and displacement.
Option A. The detail underscores the irony: Amazon, which helped close the malls, sets up its warehouses right beside them — trading gathering places for workplaces.
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